I’m somewhat disgusted from watching the college football conference championship games. Not the quality of the games- they were pretty engaging, and go Spartans- but the halftime contest between two people competing for college tuition money. The Dr. Pepper Tuition Giveaway had two contestants throwing footballs into a hole in a giant soda can to win $100,000 in scholarships.
I don’t have a problem with a corporation handing out some money for college- it’s certainly not the most destructive way to gain publicity, but it does feel strange that people in the United States have to compete for the right to graduate debt-free. One of the long-term threads to American prosperity, especially if that prosperity is to cross class lines, are people of all ages pursuing some form of post-secondary education. High tuition rates discourage poor and lower middle class students from applying at all. And America is rapidly losing its edge in overall attainment:

And struggle in STEM majors:
I’ve previously written a detailed speech on the idea of free tertiary education in America, which you can read here. It seems that intelligent and perceptive people should focus on learning, and not fret over balance sheets unless they take an accounting class.