Long before he ever announced running, going back to the 2012 primaries, it has been hammered home that Donald Trump is incredibly unqualified for high elective office. But he managed to power through his opponents, despite most experts across the spectrum assuming he would burn out.
The disparity comes I think because Donald Trump is very well-suited to running for President. If Ronald Reagan was the Teflon president, Trump is the Teflon candidate. His public image and private life have been raked over the media for decades, such that we became desensitized to traits and actions that should be a huge deal. By 2016 all of it congealed into this buffonish likability, where faults strangely morph into assets given enough time. Hillary Clinton has Teflon aspects, but she never had the pop culture exposure that elevates someone from a (flawed, vulnerable) politician and not a character.
Thus the zombie campaign. No matter how many shots are fired, there has never been a real dip in poll numbers for Trump since the beginning of the primaries. The only thing that would really have a serious impact, if we think primarily about his business and rhetoric, would be a full leak of his tax returns. But since he can keep tight about that until after the election, only a well-timed Wikileak is going to make that a reality.
This is why I feel the speech by Khizr Khan at the DNC, along with tons of follow-up media and a Washington Post editorial by his wife Ghazala, are really a tuning point against Teflon Trump. The usual criticism has lost its impact. He has no record in elected office. And his long-term political history is eclectic, since he was socially moderate and friendly with Democrats until recently. But that speech hit a fresh vein. Candidates are often criticized for not serving in the military, or for getting cushy posts away from the frontline. Personally, I don’t equate military service with patriotism and vice-versa. But going into the concept of sacrifice, which means so much more. And it’s a new way of looking at Trump’s wealth and privilege. If public servants are supposed to be selfless, then any good candidate should have had to sacrifice something. Trump has indeed sacrificed nothing, anything, while the Khan family lost their son.
When this speech went viral, Trump had a response that was unusually poor. Trump often says too much, or the wrong thing in public, but this always went back to the well-tread criticisms America had grown used to. He came off not only as an asshole, but unprepared to deal with the accusation that he has not known sacrifice. His plans to ban Muslim immigration came into new context, and he lacked the self-assuredness that allows his (usually half-baked) ideas to stand as legitimate policy planning. Instead of Teflon Trump, we saw a house of cards.
All of this should be surprising. Another late night monologue about his marital history and Trump Steaks seems trite. Khan in a few minutes managed to dig through Trump the character, the pop culture celebrity, and expose him as the racist, petty, vapid man he truly is. This needs to happen more. Trump is not a joke, he is a menace, and has made discrimination and harassment of non-white groups somehow acceptable to his supporters.
The Teflon Trump must lose his shine.
Unspoken Politics 
Or, to extend the metaphor, a bullet finally got around his vest.
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Good extension!
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